The Most Interesting Man in the World
“The Most Interesting Man in the World” is a picture meme featuring a character developed for television and video ads for Dos Equis brand beer. All versions of this meme use a particular word format of "I don't always _____, but when I do I _______."
The Most Interesting Man in the World has become a cultural phenomenon that has taken on a life of its own, far beyond the beer commercial.
The Most Interesting Man in the World is a character developed for video and TV commercials by Dos Equis. The beer brand launched the television ads in 2006 with a YouTube campaign shortly after.
The Most Interesting Man in the World character was played by American actor Jonathan Goldsmith. Each version of the ad ended with the phrase, "I don't always drink beer, but when I do, I prefer Dos Equis." This is the catch phrase that caught on for the meme to travel.
The catch phrase of The Most Interesting Man in the World lends itself to a wide variations. In general, the jokes made were used with a twist of a phrase. It became a new way to poke fun at common human behavior.
Some popular examples included:
"I don't always look up things on my smart phone, but when I do its to prove people wrong."
"I don't always post on Facebook, but when I do, it must be your birthday."
"I don't always tell your mom jokes, but when I do, she loves them."